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This book provides editorial guidelines for text in Apple materials. Apple developers and third-party developers should follow this guide for customer-facing text.
An essential reference for those who write about Apple technologies
I have long-wanted the Apple Style Guide to be released as an iBook (thanks, APD!). Whether you are a software developer or someone who writes about Apple technologies, the Apple Style Guide is a must-have reference. Used internally by all corners of Apple (are there corners on the Loop or at Apple Park?), the ASG is your guide to getting it right.